BIOGRAPHY

Who am I?

UX/UI • Brand Strategy • Product Design • Creative Leadership
I’m Silvia Mejia, a Design Leader with over 15 years of experience turning complex challenges into intuitive, beautiful experiences.

With a Master's in Digital Business Strategy and roots in both brand development and product design, I bridge creative vision with business strategy to create work that performs as well as it looks.

My educational foundation includes a Bachelor's in Graphic Design and two Master's degrees—one in Community Management & Web Positioning, and another in Digital Business Strategy. This multidisciplinary background allows me to approach design challenges from both creative and strategic angles.
01 / My Approach.

I believe great design happens at the intersection of user empathy and business strategy.
"I start every project by asking not just what does this need to look like?" but "what problem are we actually solving, and for whom?" This approach has helped me grow user bases by 95%, improve engagement across platforms, and create systems that scale.

02 / Expertise.
  • Brand Systems & Identity - From strategy through implementation, creating cohesive visual languages
  • Product & UX/UI Design - Designing web and mobile experiences with a focus on accessibility and engagement
  • Healthcare & B2B Design - Specialized experience in medical platforms and industrial sectors
  • Design Leadership - Leading cross-functional teams and establishing design standards
03 / Workflow.
Design & Prototyping: Figma, Adobe Creative Cloud, Canva
‍Strategy & Management: Notion, Asana, Miro, Monday, Google Workspace
‍AI & Innovation: Firefly, Leonardo AI, ChatGPT, Gemini, Midjourney, and other creative AI tools
04 / Philosophy.

Design, for me, is where logic meets emotion. It's why I spent months researching elderly users' needs before designing Digital Cane, why I A/B tested layouts for the Online Visit platform, and why I obsess over the smallest details in brand systems. Great design doesn't just look good, it works, it scales, and it moves the needle on business goals.

05 / Impact.
  • Redesigned medical education platform, growing registered users from 20K to 39K
  • Led UX strategy for elderly care ecosystem, validating concept with 700+ early adopters
  • Directed brand development and web design for B2B industrial clients
  • 15+ years experience across healthcare, energy, and consumer brands
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Years Experience
I’m always open to collaborations, creative partnerships, and new challenges that blend design, strategy, and innovation.
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