TOOLS
AI tools for design and marketing, working in perfect sync.
I test a lot of AI tools. Most of them I use once and forget. These are the ones I keep coming back to for design and marketing work. AI helps me move faster, but the thinking is still mine.
Updated September 2026 by Silvia Mejia, design strategy leader with 15+ years of experience.
AI assistants
Your everyday partners for thinking, writing and planning. I use them in almost every project.
WRITING · PLANNING · DESIGN
Claude
My everyday thinking partner. I use it to plan projects, write and edit content, and even manage my website. With Claude Design, you can also design by chatting.
Try Claude →IDEAS · COPY · RESEARCH
ChatGPT
Great for quick ideas, copy drafts, and solving small problems fast when you're stuck.
Try ChatGPT →RESEARCH · ANSWERS · SOURCES
Perplexity
My go-to for fast research. It searches the web and gives clear answers with sources, so you can check everything.
Try Perplexity →IDEAS · RESEARCH · GOOGLE APPS
Gemini
Google's AI assistant. Great if you work in Gmail, Docs and Drive, and it's where you can create images with Nano Banana Pro.
Try Gemini →Images and visuals
For moodboards, concepts and final visuals. Pick based on the look you need.
IMAGES · MOODBOARDS
Midjourney
Still the best for mood, style and first visual directions. Perfect for moodboards.
Try Midjourney →IMAGES · PHOTO EDITS
Nano Banana Pro
Google's image model. Great when you need correct details and the same look across many images.
Try Nano Banana Pro →IMAGES · VECTORS · VIDEO
Adobe Firefly
Image and vector generation that is safe for commercial work, right inside the Adobe apps you already know.
Try Adobe Firefly →Branding, graphics and slides
Logos, social posts, brand assets and presentations. These work for many jobs at once.
GRAPHICS · SLIDES · VIDEO
Canva
Fast social posts, presentations and marketing pieces. Magic Studio handles resizing, backgrounds and brand kits.
Try Canva →LOGOS · TYPE · MOCKUPS
Kittl
Logos, typography, mockups and branded graphics in one place. Very good for merch and print.
Try Kittl →SLIDES · DOCS · WEB PAGES
Gamma
Full presentations from a prompt or an outline, in minutes. Easy to edit and share.
Try Gamma →UI, apps and prototypes
From the first screens to a working prototype you can test.
UI · PROTOTYPES
Figma
Where most UI work happens. Figma Make turns a prompt into a first UI draft that you can keep editing.
Try Figma →APPS · PROTOTYPES · SITES
Lovable
Describe an idea and get a working app or prototype. Great for testing ideas without a developer.
Try Lovable →Websites
Plan, design and launch a website faster, from sitemap to live site.
WEBSITES · CMS
Webflow
What I use to build this site. Full design control, CMS and hosting, with no code.
Try Webflow →WEBSITES · LANDING PAGES
Framer
Describe your site and get a first responsive version. Great for landing pages and portfolios.
Try Framer →SITEMAPS · WIREFRAMES
Relume
Turns a short brief into a sitemap and wireframes. It saves hours at the start of any website project.
Try Relume →Video and motion
Short clips, brand videos and social content.
VIDEO · MOTION
Runway
The serious tool for AI video and motion. Good for brand videos and short social clips.
Try Runway →VIDEO · IMAGES
Higgsfield
Fast AI video and images made for social content, with lots of ready-to-use styles.
Try Higgsfield →SHORT CLIPS · SOCIAL VIDEO
OpusClip
Turns one long video into short clips for Reels, Shorts and TikTok, with captions ready to post. A big time saver for social content.
Try OpusClip →Marketing and SEO
Good design gets attention. These tools help it reach the right people, from campaigns to search.
CRM · EMAIL · CAMPAIGNS
HubSpot
CRM, email and campaigns in one place. Its Breeze AI writes, plans and reports using your real customer data.
Try HubSpot →SEO · AI VISIBILITY
Semrush
Keyword research and rankings, plus AI search tracking. See if Google and ChatGPT actually show your brand.
Try Semrush →BRAND CONTENT
Jasper
Campaign content that stays on brand. Good for teams that need the same voice on every channel.
Try Jasper →SEO CONTENT
Surfer
Helps you write articles that rank. It shows what to cover and checks your content while you write.
Try Surfer →Some links on this page are affiliate links. If you buy through them, I may earn a small commission at no extra cost to you. I only list tools I trust.