Answer each section before you start designing. The more specific you are, the easier it is to defend the work later.
01
What problem is the organization trying to solve?
02
Who needs to notice, understand, trust, or act?
03
What should the audience do after interacting with the design?
04
What are we changing or creating?
05
Select one or more.
06
Select one or more, or add your own.
07
What customer insight, research, analytics, or internal information supports the decision?
Final Strategic Question
"If this design is successful, what will be different for the customer and the business?"
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Before beginning your next design project, use the Design-to-Business Impact Canvas to identify the customer action, business objective, and evidence that should guide the work.
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